Editions Financial - Content marketing for financial brands

Making it happen

What we do.

Our content is fused with unique financial expertise to create rewarding moments with our clients' audiences. Whether you need innovative financial services market insights, a stand-out strategic proposition, or engaging creative across multiple formats, we can help.

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Who we are.

In a crowded world of content, we stand out. Our DNA is different and our people drive the value we create. We’re a dedicated team of specialist financial marketers, journalists, strategists, designers and analysts.

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Insight

Discover Your Audience Needscape™

We map market intelligence, brand values and audience needs to define your Audience Needscape™.

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Strategy

Supercharge Your Planning

We create precise, purpose-led strategies to inspire action at every step of the content journey.

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Delivery

Moments That Make An Impact

We produce lightning rod content that engages across multiple formats, platforms and channels.

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Analysis

Monitor, Measure And Maximise Results

We track performance to ensure content is continually optimised to deliver meaningful value to your brand.

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Strategy

‘Brand purpose’ vs your brand’s purpose

Kevin Hearn

01.11.2018

46% of financial services marketers said that building a strong brand was their biggest priority. Beyond...

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Insight

How to overcome Customer Experience paralysis

Steve Banks

10.10.2018

Customer eXperience (CX) – Overcoming CX paralysis The key challenge facing financial service organisations over the...

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Insight, Strategy, Reports

Engaging women through smart financial services marketing

Steve Banks

11.09.2018

Women now control 30% of the world’s wealth. It should come as no surprise therefore to...

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Insight, Reports

How to engage with the pre-pension population

John Cooper

22.08.2018

Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement...

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Delivery, Analysis

Seven social media benchmarks FS brands can’t ignore

Jamie Graham

15.08.2018

How does your financial services brand match up to others on social media and what main...

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Strategy, Reports

HOW BRANDS CAN WIN A SLICE OF THE BOOMING MID-MARKET

John Cooper

15.08.2018

Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s...

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Strategy, Analysis

Should data drive your content marketing strategy?

James Teideman

24.07.2018

It’s time for content marketing to prove its worth, but how? Does accountability beat creativity, or...

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Insight

How to create compelling customer personas

Steve Banks

09.07.2018

Customer personas have a real Marmite quality with content marketers. But that’s only because of the...

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Strategy

Inconvenient Truth no.3: Your organisation is working against you.

Kevin Hearn

21.06.2018

Suddenly, everyone is talking about customer experience. A seamless, cohesive journey through the funnel and across...

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Reports

Women and Wealth – How can asset managers create a sustainable advantage?

Rowan Morrison

18.06.2018

Investors are increasingly looking towards companies with social purpose. One of the most prominent areas is...

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Strategy

Inconvenient Truth no.2: You’re mis-using content

Kevin Hearn

14.06.2018

Our annual State Of Play survey of financial services marketers revealed that the second biggest challenge...

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Insight

Future Proofing Your Content

Rowan Morrison

07.06.2018

We all want to be content marketing Heroes. But how can you make sure your content...

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Strategy

Inconvenient Truth No.1: You’re not close enough to your audience.

Kevin Hearn

04.06.2018

Our annual State Of Play survey of financial services marketers told us their number one concern...

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