Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.
Content with intent.
The world is facing a difficult period but rest assured that Editions Financial remains open for business and ongoing work is progressing as normal.
Digital marketing trends in 2020: Social strategy
Five social strategy trends to explore for your marketing: shoppable posts, nano influencers, creating transparent communities, schedule adaption by platform and bridging hashtags into the physical world.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to…
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever.
The value of content in tough times
Content will have to step up even more in the weeks and months ahead to become a key part of the ties that bind. We examine how digital content has become even more important as a way to engage and help care for clients.
Digital Marketing Trends in 2020: Search strategy
To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs…
Why content marketing is the perfect crisis response tool
These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital,…
Playbook: Certainty in uncertain times
It can seem like there’s no playbook for the COVID-19 crisis, but more than ever it’s crucial to communicate with clarity, conviction and purpose. We have pulled together actionable insights in a…