ESG is undoubtedly climbing the agenda in global boardrooms, and in response to increasing interest from marketers seeking to refocus plans, Editions Financial has produced an action-led playbook for ESG content strategy.…
Content with intent.
Can digital solutions solve the problems of a cashless society?
Open banking, transaction data and digital solutions can offer us new kinds of banking services and may even help combat financial exclusion.
Is coronavirus creating a cashless society in Britain?
It’s funny how rumours get started and help spark cultural revolutions. A quick question to the World Health Organisation (WHO) at a press briefing about whether coins and banknotes might be able…
Digital marketing trends in 2020: Social strategy
Five social strategy trends to explore for your marketing: shoppable posts, nano influencers, creating transparent communities, schedule adaption by platform and bridging hashtags into the physical world.
Digital marketing trends in 2020: Customer strategy
Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.
Digital marketing trends in 2020: Platforms and format strategy
Four platform and format strategy trends to explore for your marketing: Mini-documentaries, AR apps, brand-building on gaming platforms, interactive experiences and more.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to…
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever.