As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to…
Content with intent.
The world is facing a difficult period but rest assured that Editions Financial remains open for business and ongoing work is progressing as normal.
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever.
The value of content in tough times
Content will have to step up even more in the weeks and months ahead to become a key part of the ties that bind. We examine how digital content has become even more important as a way to engage and help care for clients.
Digital Marketing Trends in 2020: Search strategy
To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs…
Why content marketing is the perfect crisis response tool
These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital,…
Playbook: Certainty in uncertain times
It can seem like there’s no playbook for the COVID-19 crisis, but more than ever it’s crucial to communicate with clarity, conviction and purpose. We have pulled together actionable insights in a…
How to market when your audience is in isolation
Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities? I live in the…
Create a successful virtual event
Marketers are facing a unique challenge in the coming months, as major brands decide to cancel in-person events, conferences and gatherings. The prospect of scheduling gaps, delayed information-sharing and missed networking opportunities…