Editions examine what makes for a great customer centricity strategy and the ways businesses can get ahead, no matter your budget size. Enjoy this free Customer Centricity Playbook for beginners.
Content with intent.
Have your content and EAT it – by building content authority
The exact way in which Google scores content remains a bit of a secret. However, you can improve web content in a way that satisfies the algorithms as well as your audience. Editions explores ways to improve your content authority and delight readers.
Five questions to ask yourself on marketing success
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying to find the real impact? We’ve got five questions you need to ask your content plans. There…
Playbook: ESG
We’ve updated our action-led playbook for ESG content strategy for 2021, with new stats, reference points and insights. The significance of the environmental crisis, social movements and socio-economic divisions, combined with gradual…
Top 5 podcast pitfalls—and how to avoid them
What may seem like a quick and cost-effective win that capitalizes on a growing trend can end in confusion about whether the podcasts have achieved their true aims. Here we take a…
Women and Wealth playbook
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial power, and how to anticipate the largest wealth transfer in history. The transforming demographics of global wealth…
Crypto edges into mainstream markets
The volatile world of cryptocurrencies has come a long way from its early days in the online underground. A whole new industry has been forged, achieving a scale and value that’s too…
How can marketers fight against digital pollution?
What are the impacts of quantity over quality marketing, and how do we resolve the true cost of communication? We explore why more efficient and effective content is better for your brand,…