Editions Financial - Content marketing for financial brands

Making it happen

What we do.

Our content is fused with unique financial expertise to create rewarding moments with our clients' audiences. Whether you need innovative financial services market insights, a stand-out strategic proposition, or engaging creative across multiple formats, we can help.

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Who we are.

In a crowded world of content, we stand out. Our DNA is different and our people drive the value we create. We’re a dedicated team of specialist financial marketers, journalists, strategists, designers and analysts.

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Insight

Discover Your Audience Needscape™

We map market intelligence, brand values and audience needs to define your Audience Needscape™.

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Strategy

Supercharge Your Planning

We create precise, purpose-led strategies to inspire action at every step of the content journey.

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Delivery

Moments That Make An Impact

We produce lightning rod content that engages across multiple formats, platforms and channels.

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Analysis

Monitor, Measure And Maximise Results

We track performance to ensure content is continually optimised to deliver meaningful value to your brand.

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Christmas film content marketing messages

Insight

6 content marketing lessons from Christmas films

James Teideman

11.12.2019

You may not have realised it, but seasonal movies are in fact all about content marketing....

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Insight, Strategy

Why customer retention should be a marketer’s North Star metric.

James Teideman

27.11.2019

Conversion is king but retention is queen – and she rules the funnel Marketers will be...

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Insight

How top asset managers drive LinkedIn engagement.

Alastair Tibbitt

20.11.2019

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients. The...

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Insight

Which UK insurance brands are performing on social media?

Alastair Tibbitt

12.11.2019

UK Insurance company social media benchmarks 2019 Editions Financial’s strategy team has crunched 12 months’ worth...

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Strategy, Delivery

The importance of content marketing for events

Richard Braggins

07.11.2019

How to build a content marketing for events strategy in financial services. Not just for networking:...

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Insight, Strategy

How to attract the next generation of wealthy investors

Simon Walden

09.10.2019

The transforming demographics of global wealth provide an exciting opportunity for financial services marketers ready to...

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Strategy

How to be a B2B insurance thought leader

James Teideman

08.10.2019

Thought Leadership. Everyone does it, right? But not everyone does it right. Executed well, thought leadership...

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Delivery

How to create accessible content

Belen Mielgo

01.10.2019

Making content accessible should be a key pillar of content strategy and content creation. Nearly one...

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Insight

How to establish if your content is being read

Alex Burden

18.09.2019

Attention Economics: why you should audition your content Six out of ten people share content...

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Insight

FinTech’s brand problem

Elizabeth McCallum

17.09.2019

FinTechs are relying on product attributes to get them noticed. But that’s not how consumers make...

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Delivery

Why a unique tone of voice is important in financial services

Svein Clouston

30.07.2019

Our Director of Editorial Strategy, Svein Clouston explains the role that tone of voice can play...

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Insight, Reports

Financial services social benchmarking report

Alastair Tibbitt

06.06.2019

You know that social media is a vital channel for marketers in the financial services sector,...

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Strategy, Reports

How to engage the next generation of High Net Worths

Simon Walden

23.05.2019

The private banking and wealth management sectors are on the cusp of significant demographic change. In this the...

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