Editions Financial - Content marketing for financial brands

Making it happen

What we do.

Our content is fused with unique financial expertise to create rewarding moments with our clients' audiences. Whether you need innovative financial services market insights, a stand-out strategic proposition, or engaging creative across multiple formats, we can help.

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Who we are.

In a crowded world of content, we stand out. Our DNA is different and our people drive the value we create. We’re a dedicated team of specialist financial marketers, journalists, strategists, designers and analysts.

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Insight

Discover Your Audience Needscape™

We map market intelligence, brand values and audience needs to define your Audience Needscape™.

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Strategy

Supercharge Your Planning

We create precise, purpose-led strategies to inspire action at every step of the content journey.

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Delivery

Moments That Make An Impact

We produce lightning rod content that engages across multiple formats, platforms and channels.

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Analysis

Monitor, Measure And Maximise Results

We track performance to ensure content is continually optimised to deliver meaningful value to your brand.

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Delivery

Why a unique tone of voice is important in financial services

Svein Clouston

30.07.2019

Our Director of Editorial Strategy, Svein Clouston explains the role that tone of voice can play...

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Insight, Reports

Financial services social benchmarking report

Alastair Tibbitt

06.06.2019

You know that social media is a vital channel for marketers in the financial services sector,...

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Strategy, Reports

How to engage the next generation of High Net Worths

Simon Walden

23.05.2019

The private banking and wealth management sectors are on the cusp of significant demographic change. In this the...

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Strategy, Reports

HOW TO CREATE DIFFERENTIATED THOUGHT LEADERSHIP

Richard Braggins

07.02.2019

The creation of insight rich content remains a rewarding way for asset management companies to demonstrate...

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Insight, Reports

How the industry sees the future of financial services content

Steve Banks

23.01.2019

If you’re wondering where content marketing is headed in 2019, you’re not alone. To provide you...

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Insight

Inktober – 31 days to draw on inspiration

James Teideman

20.11.2018

Editions Financials’ gifted artists and illustrators – and those of us who are not so talented...

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Strategy

‘Brand purpose’ vs your brand’s purpose

Kevin Hearn

01.11.2018

46% of financial services marketers said that building a strong brand was their biggest priority. Beyond...

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Insight

How to overcome Customer Experience paralysis

Steve Banks

10.10.2018

Customer eXperience (CX) – Overcoming CX paralysis The key challenge facing financial service organisations over the...

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Insight, Strategy, Reports

Engaging women through smart financial services marketing

Steve Banks

11.09.2018

Women now control 30% of the world’s wealth. It should come as no surprise therefore to...

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Insight, Reports

How to engage with the pre-pension population

John Cooper

22.08.2018

Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement...

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Delivery, Analysis

Seven social media benchmarks FS brands can’t ignore

Jamie Graham

15.08.2018

How does your financial services brand match up to others on social media and what main...

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Strategy, Reports

HOW BRANDS CAN WIN A SLICE OF THE BOOMING MID-MARKET

John Cooper

15.08.2018

Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s...

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Strategy, Analysis

Should data drive your content marketing strategy?

James Teideman

24.07.2018

It’s time for content marketing to prove its worth, but how? Does accountability beat creativity, or...

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