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What we do.

Our content is fused with unique financial expertise to create rewarding moments with our clients' audiences. Whether you need innovative financial services market insights, a stand-out strategic proposition, or engaging creative across multiple formats, we can help.

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Who we are.

In a crowded world of content, we stand out. Our DNA is different and our people drive the value we create. We’re a dedicated team of specialist financial marketers, journalists, strategists, designers and analysts.

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Insight

Discover Your Audience Needscape™

We map market intelligence, brand values and audience needs to define your Audience Needscape™.

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Strategy

Supercharge Your Planning

We create precise, purpose-led strategies to inspire action at every step of the content journey.

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Delivery

Delivery

Moments That Make An Impact

We produce lightning rod content that engages across multiple formats, platforms and channels.

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Analysis

Monitor, Measure And Maximise Results

We track performance to ensure content is continually optimised to deliver meaningful value to your brand.

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Influencing the Influencers

Strategy

Influencing the Influencers

James Teideman

25.04.2018

Should financial services brands develop an influencer strategy? Influencer marketing was the hottest industry trend of...

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Platformification

Strategy

The platformification ramification

Svein Clouston

25.04.2018

Platformification is no longer an emerging trend. It’s happening now. And FS CMOs need to take...

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Strategy

10 things content marketers should learn from SEO in 2018

James Teideman

25.04.2018

Tell a brilliant story, define your content sweet spot and seek the ZMOT. Does SEO play...

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Insight techniques explained

Insight

Truth, tension and need

Steve Banks

24.04.2018

To truly understand the WHY, we need to use qualitative techniques that unpick customer needs. When...

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Insight

Exploring the unsaid

Steve Banks

12.04.2018

Why relying on just web analytics to create your insights could be dangerous. Seek out the...

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We’re hiring!

Content Strategist

Kevin Hearn

09.02.2018

Can you define and deliver elegant strategies with creativity and cut-through? We’re looking for a smart,...

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We’re hiring!

Content Executive

Rowan Morrison

09.02.2018

Looking to kickstart a career in content marketing? If you are a confident communicator, with good...

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Event Strategy blog banner img

Strategy

Six ways you can enrich content by maxing out your events strategy

Richard Braggins

22.01.2018

Why be at the mercy of events when you can put them at the core of...

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Analysis

Behavioural Bias

Steve Banks

19.01.2018

Investment bias and how content marketing can help tackle the barriers.

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54% of marketing executives believe content marketing can help rebuild trust.

36%

of marketing executives lack a co-ordinated content strategy

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Insight

Banking on emotion: a new approach to customer experience

Jamie Graham

13.11.2017

Money talks. So how can banks continue to communicate with customers on an emotional level as...

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74% of marketing executives view disruption from technology as an opportunity.

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