For marketers in Asset Management, whether targeting intermediaries or institutional clients, content marketing offers a number of benefits:

  • It can add value to increasingly self- directed investors in their search for yield.
  • It can help retention by reassuring investors shaken by macro-economic volatility.
  • It can build thought leadership with intermediaries in the post-RDR landscape.

 
Some of the best financial services content marketing campaigns have come from the asset management sector, but those who succeed are the ones who have a content marketing strategy in place.

Click either of our ebriefs below to learn the rules for success in effective content marketing and how to succeed in thought leadership.

Content – your chance to stand out from the crowd

Where Asset managers fail at thought leadership

John

BY John Cooper

John is the Director of Content for Editions Financial, driving the strategic vision for content within the agency. He is passionate about the processes by which we create, activate, amplify and optimise content with intent. In his spare time, John continues with his struggle to write the perfect pop song. Watch this space.