For marketers in Asset Management, whether targeting intermediaries or institutional clients, content marketing offers a number of benefits:
- It can add value to increasingly self- directed investors in their search for yield.
- It can help retention by reassuring investors shaken by macro-economic volatility.
- It can build thought leadership with intermediaries in the post-RDR landscape.
Some of the best financial services content marketing campaigns have come from the asset management sector, but those who succeed are the ones who have a content marketing strategy in place.
Click either of our ebriefs below to learn the rules for success in effective content marketing and how to succeed in thought leadership.