When it comes to financial wellbeing, is the rise of financial tech a blessing or…
Safeguard against lost loyalty and increased costs
What does this current period of financial instability mean for marketers seeking to retain customers? Editions delves into how to support customers with content that can improve loyalty.
What is financial resilience and wellbeing?
Being there for your customers ultimately during rising inflation and living costs can build their loyalty, your brand credibility, and retention rates. Find out how you can use content to support customers’ financial resilience and wellbeing.
Keep, nurture and support – the Customer Centricity Playbook
Editions examine what makes for a great customer centricity strategy and the ways businesses can get ahead, no matter your budget size. Enjoy this free Customer Centricity Playbook for beginners.
Have your content and EAT it – by building content authority
The exact way in which Google scores content remains a bit of a secret. However, you can improve web content in a way that satisfies the algorithms as well as your audience. Editions explores ways to improve your content authority and delight readers.
Five questions to ask yourself on marketing success
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying…
Women and Wealth playbook
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial…
How can marketers fight against digital pollution?
What are the impacts of quantity over quality marketing, and how do we resolve the…
UK Consumer trends
Here are five top trends that UK retail banking marketers need to be aware of…
Global wealth trends
In a time of constant change, we’ve identified these five trends as some of the…
Digital marketing trends in 2020: Social strategy
Five social strategy trends to explore for your marketing: shoppable posts, nano influencers, creating transparent communities, schedule adaption by platform and bridging hashtags into the physical world.
Digital marketing trends in 2020: Customer strategy
Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.
Digital marketing trends in 2020: Platforms and format strategy
Four platform and format strategy trends to explore for your marketing: Mini-documentaries, AR apps, brand-building on gaming platforms, interactive experiences and more.