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Insight

Have your content and EAT it – by building content authority

The exact way in which Google scores content remains a bit of a secret. However, you can improve web content in a way that satisfies the algorithms as well as your audience. Editions explores ways to improve your content authority and delight readers.

Alex Burden on 17 June 2022
Alex Burden 2022-06-17T10:26:07+01:00
Insight

Five questions to ask yourself on marketing success

Is your marketing not feeling like a triumph? Unsure which metrics you should be studying…

Alex Burden on 20 October 2021
Alex Burden 2021-10-20T08:34:15+01:00
Insight

Women and Wealth playbook

In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial…

Alex Burden on 25 May 2021
Alex Burden 2021-05-25T15:52:37+01:00
Insight

How can marketers fight against digital pollution?

What are the impacts of quantity over quality marketing, and how do we resolve the…

Alex Burden on 16 April 2021
Alex Burden 2021-04-16T12:50:25+01:00
Insight

UK Consumer trends

Here are five top trends that UK retail banking marketers need to be aware of…

Alex Burden on 7 January 2021
Alex Burden 2021-01-07T17:50:57+00:00
Insight

Global wealth trends

In a time of constant change, we’ve identified these five trends as some of the…

Alex Burden on 7 January 2021
Alex Burden 2021-01-07T17:45:38+00:00
Editions Financial Marketing Trends Social Strategy
Insight, Strategy

Digital marketing trends in 2020: Social strategy

Five social strategy trends to explore for your marketing: shoppable posts, nano influencers, creating transparent communities, schedule adaption by platform and bridging hashtags into the physical world.

Alex Burden on 29 May 2020
Alex Burden 2020-05-29T16:08:00+01:00
Editions Financial Marketing Strategy Trends Customer Strategy
Insight, Strategy

Digital marketing trends in 2020: Customer strategy

Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.

Alex Burden on 29 May 2020
Alex Burden 2020-05-29T16:07:32+01:00
YouTube Digital video strategy image
Insight, Strategy

Digital marketing trends in 2020: Platforms and format strategy

Four platform and format strategy trends to explore for your marketing: Mini-documentaries, AR apps, brand-building on gaming platforms, interactive experiences and more.

Alex Burden on 29 May 2020
Alex Burden 2020-05-29T04:08:00+01:00
Image suggesting SEO, content marketing, content strategy, marketing strategy, voice search
Insight, Strategy

Digital Marketing Trends in 2020: Search strategy

To help stimulate creative thinking about your future strategy, we’re delivering a series on the…

Alex Burden on 13 April 2020
Alex Burden 2020-04-13T09:21:37+01:00
Insight

How to market when your audience is in isolation

Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH)…

Alex Burden on 18 March 2020
Alex Burden 2020-03-18T17:01:10+00:00
Strategy

Create a successful virtual event

Marketers are facing a unique challenge in the coming months, as major brands decide to…

Alex Burden on 18 March 2020
Alex Burden 2020-03-18T16:44:50+00:00
Insight

How to establish if your content is being read

Attention Economics: why you should audition your content. Six out of ten people share content…

Alex Burden on 18 September 2019
Alex Burden 2019-09-18T09:00:00+01:00
Editions Financial

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All rights reserved.
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