When it comes to financial wellbeing, is the rise of financial tech a blessing or…

When it comes to financial wellbeing, is the rise of financial tech a blessing or…
What does this current period of financial instability mean for marketers seeking to retain customers? Editions delves into how to support customers with content that can improve loyalty.
Being there for your customers ultimately during rising inflation and living costs can build their loyalty, your brand credibility, and retention rates. Find out how you can use content to support customers’ financial resilience and wellbeing.
Editions examine what makes for a great customer centricity strategy and the ways businesses can get ahead, no matter your budget size. Enjoy this free Customer Centricity Playbook for beginners.
The exact way in which Google scores content remains a bit of a secret. However, you can improve web content in a way that satisfies the algorithms as well as your audience. Editions explores ways to improve your content authority and delight readers.
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying…
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial…
What are the impacts of quantity over quality marketing, and how do we resolve the…
Here are five top trends that UK retail banking marketers need to be aware of…
In a time of constant change, we’ve identified these five trends as some of the…
Five social strategy trends to explore for your marketing: shoppable posts, nano influencers, creating transparent communities, schedule adaption by platform and bridging hashtags into the physical world.
Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.
Four platform and format strategy trends to explore for your marketing: Mini-documentaries, AR apps, brand-building on gaming platforms, interactive experiences and more.