You may not have realised it, but seasonal movies are in fact all about content…
Why customer retention should be the marketer’s North Star metric
Marketers will be familiar with ‘the funnel’ – the marketing model that maps out the…
How to be a B2B insurance thought leader
Our latest report offers actionable insights on how to be a B2B thought leader. Thought Leadership influences the decision-makers that matter.
Inktober – 31 days to draw on inspiration
Editions Financials’ gifted artists and illustrators – and those of us who are not so…
Seven social media benchmarks FS brands can’t ignore
How does your financial services brand match up to others on social media and what…
Should data drive your content marketing strategy?
It’s time for content marketing to prove its worth, but how? Does accountability beat creativity,…
Influencing the Influencers
Should financial services brands develop an influencer strategy? Influencer marketing was the hottest industry trend…
10 things content marketers should learn from SEO in 2018
Tell a brilliant story, define your content sweet spot and seek the ZMOT. Does SEO…
Banking on emotion: a new approach to customer experience
Money talks. So how can banks continue to communicate with customers on an emotional level…