Improve the onboarding experience for a major global bank’s business customers.
An enhanced welcome experience that introduced a more customer-first approach. This included:
- replacing a single email with a sequence of four to maintain momentum
- delivering value by packing in useful insight on how to grow a sustainable business.
- 65% average open rate
- 11% average click-through rate
- 75% dwell time: interested read.
“The layout and the way we are presenting the content on the new email format has been well-received and is driving higher engagement and interest.”
“There is a positive correlation between the dates the emails went live and the number of sign-ups to Voice ID. In May, sign-ups more than doubled from 7% to 19%.”