Improve email engagement

The ask

Improve the onboarding experience for a major global bank’s business customers.

Our answer

An enhanced welcome experience that introduced a more customer-first approach. This included:

  • replacing a single email with a sequence of four to maintain momentum
  • delivering value by packing in useful insight on how to grow a sustainable business.

The results

  • 65% average open rate
  • 11% average click-through rate
  • 75% dwell time: interested read.

Client feedback

“The layout and the way we are presenting the content on the new email format has been well-received and is driving higher engagement and interest.”

“There is a positive correlation between the dates the emails went live and the number of sign-ups to Voice ID. In May, sign-ups more than doubled from 7% to 19%.”

Other case studies

Our content regularly outperforms the Bank’s performance benchmarks for engagement.

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