LinkedIn | Currency of Trust

The ask

Drive competitive advantage from a major point of distinction for LinkedIn. While the 2017 Edelman Trust Barometer revealed that global trust in business, government, NGOs and media had all declined, independent research from Business Insider showed that LinkedIn was outperforming all other channels on key trust metrics.

Our answer

A full-funnel campaign strategy that demonstrated exactly how LinkedIn could help marketers bridge the trust divide between brands and their audience. This included:

  • Currency of Trust microsite
  • Thought leadership videos, infographics, ebooks, trust guides, whitepapers, blogs and webinars
  • FS marketers targeted via InMail, sponsored content, ads and ecomms
  • Sales team supported with a carefully crafted ‘trust narrative’ to support strategic conversations with clients.

Currency of Trust achieved:

  • 10% increase in financial services marketing spend
  • The highest Net Promoter Score (NPS) for a LinkedIn Marketing Solutions FS campaign in 2017
  • A prestigious Strategy Award at the Gramercy Institute Content Marketing Awards 2018.


LinkedIn feedback

“Editions Financial (EF) have been LinkedIn Marketing Solutions official content partner since 2015, working with us through a period of exciting and ambitious growth. In that time, they’ve helped to cement our position as the world’s most trusted digital platform.”

“Above all, EF is an agency I trust to provide the right solutions to any challenge. They are a pleasure to work with and the team at LinkedIn Marketing Solutions looks forward to a successful partnership for many years to come.”

Other case studies

Our content regularly outperforms the Bank’s performance benchmarks for engagement.

Event Amplification
Unique Identity Creation
Key Insight Distribution