Unique Identity Creation

The ask

Help a new investment service to carve out a unique identity outside the legacy of its parent company, and position its innovative platform as a market leader.

Our answer

To build on its established proposition, we provided detailed insight into key priority audiences and their content preferences and delivered:

  • tone of voice guidelines to tap into their audiences’ ‘sweet spot’
  • content pillars aligned to key differentiators
  • a content runway for an impactful launch – and beyond
  • multi-format content: long-form editorial, blogs, motion graphics, infographics and video
  • social media activity pre- and post-launch.

The results

Social media activation saw all content achieve higher than the targeted benchmark.

Other case studies

Our content regularly outperforms the Bank’s performance benchmarks for engagement.

LinkedIn | Currency of Trust
Event Amplification
Key Insight Distribution