Help a new investment service to carve out a unique identity outside the legacy of its parent company, and position its innovative platform as a market leader.
Our answer
To build on its established proposition, we provided detailed insight into key priority audiences and their content preferences and delivered:
tone of voice guidelines to tap into their audiences’ ‘sweet spot’
content pillars aligned to key differentiators
a content runway for an impactful launch – and beyond
multi-format content: long-form editorial, blogs, motion graphics, infographics and video
social media activity pre- and post-launch.
The results
Social media activation saw all content achieve higher than the targeted benchmark.
Other case studies
Our content regularly outperforms the Bank’s performance benchmarks for engagement.
