Help a new investment service to carve out a unique identity outside the legacy of its parent company, and position its innovative platform as a market leader.
To build on its established proposition, we provided detailed insight into key priority audiences and their content preferences and delivered:
- tone of voice guidelines to tap into their audiences’ ‘sweet spot’
- content pillars aligned to key differentiators
- a content runway for an impactful launch – and beyond
- multi-format content: long-form editorial, blogs, motion graphics, infographics and video
- social media activity pre- and post-launch.
Social media activation saw all content achieve higher than the targeted benchmark.