Six customer strategy trends to integrate into your marketing: Email personalisation, total accessibility, generational focus, brand ambassadors, onboarding and retention and device-specific writing style.
Insight
Digital marketing trends in 2020: Platforms and format strategy
Four platform and format strategy trends to explore for your marketing: Mini-documentaries, AR apps, brand-building on gaming platforms, interactive experiences and more.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs…
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever.
The value of content in tough times
Content will have to step up even more in the weeks and months ahead to become a key part of the ties that bind. We examine how digital content has become even more important as a way to engage and help care for clients.
Digital Marketing Trends in 2020: Search strategy
To help stimulate creative thinking about your future strategy, we’re delivering a series on the…
Why content marketing is the perfect crisis response tool
These are unsettling times, for us all as individuals, and for the majority of us,…
Playbook: Certainty in uncertain times
It can seem like there’s no playbook for the COVID-19 crisis, but more than ever…
How to market when your audience is in isolation
Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH)…
6 content marketing lessons from Christmas films
You may not have realised it, but seasonal movies are in fact all about content…
Why customer retention should be the marketer’s North Star metric
Marketers will be familiar with ‘the funnel’ – the marketing model that maps out the…
How top asset managers drive LinkedIn engagement
LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.…
Which UK insurance brands are performing on social media?
We analysed the social media accounts of more than 100 UK insurance brands. Find out which UK insurance brands are performing on social media.