Fintechs are relying on product attributes to get them noticed and ignoring the massive benefits of telling a strong brand story. Read on to learn more.
Insight
Why a unique tone of voice is important in financial services
“It’s not you, it’s them” – tone of voice is about making your content feel right to your audience. Here’s why that matters for financial services brands.
Financial services social benchmarking report
You know that social media is a vital channel for marketers in the financial services…
How the industry sees the future of financial services content
If you’re wondering where content marketing is headed in 2019, you’re not alone. To provide…
Inktober – 31 days to draw on inspiration
Editions Financials’ gifted artists and illustrators – and those of us who are not so…
How to overcome Customer Experience paralysis
Customer eXperience (CX) – Overcoming CX paralysis The key challenge facing financial service organisations over…
Engaging women through smart financial services marketing
Women now control 40% of the world’s wealth. It should come as no surprise therefore…
How to engage with the pre-pension population
Our research shows that people are afraid of retirement. They’re asking questions such as: “can…
How to create compelling customer personas
Customer personas have a real Marmite quality with content marketers. But that’s only because of…
Future Proofing Your Content
We all want to be content marketing Heroes. But how can you make sure your…
How you can generate those AHA moments – Insight techniques explained
To truly understand the WHY, we need to use qualitative techniques that unpick customer needs.…
Content insight: why you can’t rely on web analytics alone
Why relying on just web analytics to create your insight could be dangerous. Seek out…
Banking on emotion: a new approach to customer experience
Money talks. So how can banks continue to communicate with customers on an emotional level…