Women now control 30% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.

Our own in-depth research shows that men and women have distinctly different attitudes towards wealth. So how do you communicate effectively with women about money?

We explore the answers to this question in our latest Editions Financial report, The Gender Lens: Successfully Engaging Women Through Smart Financial Services Marketing.

Read the UK report

Read the US report



BY Steve Banks

Steve is an Insight specialist and has spent the last 15 years working for different brand consultancies and research agencies. His endless sense of curiosity means that he loves talking to people to understand what makes them tick.