Engaging women through smart financial services marketing

Women now control 30% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.

Our own in-depth research shows that men and women have distinctly different attitudes towards wealth. So how do you communicate effectively with women about money?

We explore the answers to this question in our latest Editions Financial report, The Gender Lens: Successfully Engaging Women Through Smart Financial Services Marketing.

Read the UK report

Read the US report


Kevin Hearn

Kevin Hearn

Kevin has over 20 years' marketing experience, most of that spent agency-side helping brands connect with their customers. He’s worked with some of the world’s biggest financial organisations and loves nothing more than sitting at his desk with a blank sheet of A3 and a brand new content strategy brief to solve.