We’re not the only agency dedicated to content marketing but we are the only one dedicated to finance.

The rise of content marketing marks an opportunity for change – a change from interrupting customers in the hope of just selling products, towards a more considered approach. An approach that rewards at each stage and engages in a deeper relationship. Our journal explores how to make that happen.

Each issue brings together practical tips for FS marketers on how to put a content marketing strategy together, as well as insight and advice from thought –leaders in the field.

This current issue contains:

  • Why you need a content marketing strategy
  • Is print dead?
  • A focus on content marketing for insurers
  • Opportunities beyond the premium account

View it here…

Kevin

BY Kevin Hearn

Kevin has over 15 years' marketing experience, most of that spent agency-side helping brands connect with their customers. He’s worked with some of the world’s biggest financial organisations and loves nothing more than sitting at his desk with a blank sheet of A3 and a brand new content strategy brief to solve.