Financial Content Journal

We’re not the only agency dedicated to content marketing but we are the only one dedicated to finance.

The rise of content marketing marks an opportunity for change – a change from interrupting customers in the hope of just selling products, towards a more considered approach. An approach that rewards at each stage and engages in a deeper relationship. Our journal explores how to make that happen.

Each issue brings together practical tips for FS marketers on how to put a content marketing strategy together, as well as insight and advice from thought –leaders in the field.

This current issue contains:

  • Why you need a content marketing strategy
  • Is print dead?
  • A focus on content marketing for insurers
  • Opportunities beyond the premium account

View it here…

Kevin Hearn

Kevin has over 20 years' marketing experience, most of that spent agency-side helping brands connect with their customers. As Director of Strategy he consults with some of the world’s largest financial brands and leads a team of super-talented strategists based across our Edinburgh, London and New York offices.