We all want to be content marketing Heroes. But how can you make sure your content stands apart and makes you the starman – or woman – in your organisation?

At a recent CMA event, Editions Financial MD Rowan Morrison explored how to future proof your content by taking inspiration from David Bowie. This podcast was recorded live.



BY Kevin Hearn

Kevin has over 15 years' marketing experience, most of that spent agency-side helping brands connect with their customers. He’s worked with some of the world’s biggest financial organisations and loves nothing more than sitting at his desk with a blank sheet of A3 and a brand new content strategy brief to solve.