How brands can win a slice of the booming mid-market

Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s no end to the clichés wheeled out when we decide to hail the contribution of mid-market enterprises. The giants of the future lie within this segment. For banks, they represent a genuine market sweet spot.

Brands that can forge a connection with the UK mid-market, by demonstrating genuine insight and offering distinctive solutions, will be well placed to build lasting partnerships in this fast-growing sector. Read our report to find out more.

John Cooper

John is the Director of Content for Editions Financial, driving the strategic vision for content within the agency. He is passionate about the processes by which we create, activate, amplify and optimise content with intent. In his spare time, John continues with his struggle to write the perfect pop song. Watch this space.