Insight Archives - Editions Financial

What’s even better than diversity? Inclusion

As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs…

How content helps insurers differentiate on customer experience instead of price

Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever.

The value of content in tough times

Content will have to step up even more in the weeks and months ahead to become a key part of the ties that bind. We examine how digital content has become even more important as a way to engage and help care for clients.

Playbook: Certainty in uncertain times

It can seem like there’s no playbook for the COVID-19 crisis, but more than ever…

Why customer retention should be the marketer’s North Star metric

Marketers will be familiar with ‘the funnel’ – the marketing model that maps out the…

How top asset managers drive LinkedIn engagement

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.…

Which UK insurance brands are performing on social media?

We analysed the social media accounts of more than 100 UK insurance brands. Find out which UK insurance brands are performing on social media.

How to attract the next generation of wealthy investors

The transforming demographics of global wealth provide an exciting opportunity for financial services marketers ready…

How to establish if your content is being read

Attention Economics: why you should audition your content. Six out of ten people share content…

FinTech’s brand problem

Fintechs are relying on product attributes to get them noticed and ignoring the massive benefits of telling a strong brand story. Read on to learn more.