The 2018 State of Play Report

Download your copy of the Editions Financial 2018 State of Play US Report or UK Report and measure your content marketing efforts against global benchmarks.

According to the results of our 2018 State of Play benchmarking survey – now in its fourth year – 44% of financial services organisations struggle with producing content that is sufficiently engaging. Are you one of them?Download the 2018 State of Play US Report or UK Report now and read how you can:

  • Put the ‘marketing’ back into content marketing
  • Give your customers what they want, not what you think they want
  • Offer customers a complete, defined content journey
  • Support your sales teams with content
  • Research and upskill in marketing technology


Kevin Hearn

Kevin has over 20 years' marketing experience, most of that spent agency-side helping brands connect with their customers. As Director of Strategy he consults with some of the world’s largest financial brands and leads a team of super-talented strategists based across our Edinburgh, London and New York offices.