For marketers in the Wealth space, content marketing has a number of virtues:

  • It can add value to increasingly self-directed HNW clients and support time-poor intermediaries.
  • It can support targeted acquisition at key life stages, whether it’s entrepreneurs on exit or the next generation as they take over.

 
But all too often, content marketing fails to deliver as brands don’t have a strategy in place. In the recent Content Marketing for Financial Services Survey, only 41% of marketing managers said their approaches were backed by a clear strategy.

Yet the need for a strategic approach has never been greater. How can you bridge the gap?

Read on to discover why having a content marketing strategy is key.

Where’s the strategy?

Where wealth marketers fail at Thought Leadership

Kevin

BY Kevin Hearn

Kevin has over 15 years' marketing experience, most of that spent agency-side helping brands connect with their customers. He’s worked with some of the world’s biggest financial organisations and loves nothing more than sitting at his desk with a blank sheet of A3 and a brand new content strategy brief to solve.