Insight

Audience Needscape™ is our methodology to identify what customers need from your brand, to inspire creation of relevant content. It connects the dots between your brand and the journeys your customers follow, generating a deep understanding of where the opportunity for content lies and a roadmap to get there.

To us, insights are meaningless without application. That’s why, using our understanding of the financial sector, we ensure our research is actionable and aligned to measurable ROI.

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SERVICES WE OFFER

  • 1
    Qualitative and quantitative research
  • 2
    Resight (desk & secondary research)
  • 3
    Stakeholder interviews and focus groups
  • 4
    Behavioural economics
  • 5
    Staff research & consultation
  • 6
    User experiences & UX evaluation
  • 7
    Ideation and co-creation
  • 8
    Customer connections
  • 9
    Observational & ethnographic research