Why a unique tone of voice is important in financial services

Our Director of Editorial Strategy, Svein Clouston explains the role that tone of voice can play in boosting customer trust in the financial services sector.

Svein Clouston

As Director of Editorial Strategy, Svein is responsible for the agency’s editorial quality. Originally from Edinburgh, he arrived at Editions in 2016 after spending over a decade in London at various agencies and working with clients including Microsoft, Lenovo, London 2012, the IOC and KPMG. A keen student of editorial strategy, Svein is a voracious reader and an enthusiastic - if average - runner/cyclist.