How to engage with the pre-pension population
John Cooper
Executive Director of ContentOur research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”
They’re not asking themselves what we all think is the logical question: “How do I afford retirement?” In fact, 1 in 3 UK adults has no private pension provision.
What does this mean for professionals marketing to pre-pension audiences?And how can we calm fears and communicate better when discussing pensions?
Our latest Editions Financial guide – The Pre-Pension Population is Afraid…Very Afraid: Finding a new voice for financial communication – looks to answer these questions.
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