How to engage with the pre-pension population

Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”

They’re not asking themselves what we all think is the logical question: “How do I afford retirement?” In fact, 1 in 3 UK adults has no private pension provision.

What does this mean for professionals marketing to pre-pension audiences?And how can we calm fears and communicate better when discussing pensions?

Our latest Editions Financial guide –  The Pre-Pension Population is Afraid…Very Afraid: Finding a new voice for financial communication – looks to answer these questions.

John Cooper

John is the Director of Content for Editions Financial, driving the strategic vision for content within the agency. He is passionate about the processes by which we create, activate, amplify and optimise content with intent. In his spare time, John continues with his struggle to write the perfect pop song. Watch this space.