The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?
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Marketing and Insurance Trends 2024
The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?
Financial tech and wellbeing: why marketing matters
When it comes to financial wellbeing, is the rise of financial tech a blessing or a curse? And what role can marketers play in ensuring new technologies benefit vulnerable customers? Financial tech…
Safeguard against lost loyalty and increased costs
What does this current period of financial instability mean for marketers seeking to retain customers? Editions delves into how to support customers with content that can improve loyalty.
What is financial resilience and wellbeing?
Being there for your customers ultimately during rising inflation and living costs can build their loyalty, your brand credibility, and retention rates. Find out how you can use content to support customers’ financial resilience and wellbeing.
Keep, nurture and support – the Customer Centricity Playbook
Editions examine what makes for a great customer centricity strategy and the ways businesses can get ahead, no matter your budget size. Enjoy this free Customer Centricity Playbook for beginners.
Have your content and EAT it – by building content authority
The exact way in which Google scores content remains a bit of a secret. However, you can improve web content in a way that satisfies the algorithms as well as your audience. Editions explores ways to improve your content authority and delight readers.
Five questions to ask yourself on marketing success
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying to find the real impact? We’ve got five questions you need to ask your content plans. There…